The Impact of Atmospherics on Service Quality: A Study on The Hotel Industry in Mangalore

Authors

  • Mrs. Reema Agnes Mrs. Reema Agnes, Frank Assistant Professor, Department of Business Administration, Alva's Institute of Engineering and Technology, Moodbidri
  • Mr. Melvin Dsouza Assistant Professor, Srinivas College of Hotel Management, Manalore

DOI:

https://doi.org/10.34047/jamar.v1i1.7

Keywords:

Key Words: Service quality, customer satisfaction,, atmospherics.

Abstract

Hotel industry acts as an important part of the service sector, plays a role of a home away from home for its customers. Hence every service organization especially hotels assess the service quality in order to find the significant difference between the service perception and expectation to know the level of customer satisfaction. This paper tries to throw light on the impact of atmospherics on service quality where by the organizations will be able to analyse their loopholes in order to improve the service quality and utmost satisfaction.

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Published

2019-01-15

How to Cite

Agnes, M. R., & Dsouza, M. M. (2019). The Impact of Atmospherics on Service Quality: A Study on The Hotel Industry in Mangalore. Journal of Applied Management and Advanced Research, 1(1), 13–19. https://doi.org/10.34047/jamar.v1i1.7

Issue

Vol. 1 No. 1 (2019): Volume 1, Issue No 1 (January-June 2019)

Section

Articles