Banking Awareness Among Youngsters

Abstract

Youth of the any country are the most important and dynamic segment of the population. It is believed that in developing countries with large younger population has seen tremendous growth from economical perspective. In the global context one can always substantiate and state that the edifice of a country vests on the younger crowd as they are the future innovators, creators, builders and leaders. Keeping the growing youth population in mind and ever-increasing competition, it is essential to target the upcoming generation In order to achieve this, their level of awareness towards banking has to be assessed. This empirically backed research paper tries to evaluate the current knowledge of youngsters about new trends in the banking sectors. The paper dwells into the modus operandi of the banks response in providing services to the millennials and Generation Z. The primary investigation is based on survey and the sample was selected using simple random sampling method. In conclusion the research paper emphasised that majority of millennial customers are in favour of the digitalisation of banking products